[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 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!important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;visibility:visible;\">用户居家时长增加，互联网电视体验提升，优秀影视综内容爆发，共同促进了这场用户转移的全球性风暴。在这种趋势下，OTT广告该如何投放？\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cbr>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230116\u002F0a3414b12f5542788461702e91a9c074.jpg\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">&nbsp;\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch2 style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:20px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">客厅重回娱乐中心\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>与用户规模触顶的智能手机及平台相比，OTT更是一个尚未完全发掘的流量蓝海。近日发布的\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;visibility:visible;\">《2021智慧屏行业发展白皮书》显示，智能电视激活用户数连年上涨，2021年下半年对比上半年增速稳定，涨幅约为5.6%。CTR报告数据显示，中国互联网智能电视的整体渗透率为53.3%，在客厅经济持续发酵的时代背景下，智能电视用户仍有巨大的发展潜力。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003Cimg src=\"\u002Fattachment\u002F20230116\u002Ff7bc125b1fab415c8671a81a6e2e4c1b.jpg\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;\">\u003Cspan style=\"-webkit-text-stroke-width:0px;box-sizing:border-box !important;caret-color:rgb(136, 136, 136);display:inline !important;float:none;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:normal;letter-spacing:2px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration:none;text-indent:0px;text-size-adjust:inherit;text-transform:none;visibility:visible;widows:2;word-spacing:0px;\">（图片来源：《2022年OTT大屏营销趋势研究》）\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cbr>&nbsp;\u003C\u002Fp>\n\u003Cp>《2022年OTT大屏营销趋势研究》显示，OTT电视整体渗透率在2021年达到53.3%，同时，在85后与90后代际人群家庭中的渗透率更是高达66.9%，已经是更多年轻家庭的选择。在客厅经济持续发酵，加之疫情催化下，智能电视渗透率有望进一步提升。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003Cimg src=\"\u002Fattachment\u002F20230116\u002Fec86a6add5d54482bc17bb084288043c.jpg\">\u003C\u002Fp>\n\u003Cp style=\"text-align:center;text-indent:0px;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;\">\u003Cspan style=\"-webkit-text-stroke-width:0px;box-sizing:border-box !important;display:inline !important;float:none;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:2px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:initial;text-decoration-style:initial;text-transform:none;widows:2;word-spacing:0px;\">（图片来源：《2022年OTT大屏营销趋势研究》）\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cbr>&nbsp;\u003C\u002Fp>\n\u003Cp>一系列的数据，无一不在证实着作为当下客厅经济的重要入口，OTT正在扮演愈发关键的角色。随着OTT电视渗透率稳步提升，以及终端硬件产品与广告形式的不断创新，OTT广告价值已经得到越来越多的品牌主的认可和接受，未来在OTT媒体上增加营销预算的意向显著。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch2 style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:20px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">OTT仍是营销价值洼地\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cbr>&nbsp;\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">调研数据显示，有23.4%的品牌主明确表示未来1年会增加在OTT媒体上的营销预算，其中，超三成的品牌主预计未来1年在OTT上增加预算的幅度在10%以上。其中受众最为认可的是OTT电视所具备更强的共识营销效应，即认为OTT电视广告内容更易在受众中形成内容的社会共识效应。数据显示，在对OTT电视媒体的营销传播效果评价中，高达73.9%的品牌主一致认为OTT电视具备更强的共识营销效应。\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230116\u002F4be7a7e4cf12425a95bbfaf499127041.jpg\">\u003C\u002Fp>\n\u003Cp style=\"text-align:center;text-indent:0px;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;\">\u003Cspan style=\"-webkit-text-stroke-width:0px;box-sizing:border-box !important;caret-color:rgb(136, 136, 136);display:inline !important;float:none;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:normal;letter-spacing:2px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration:none;text-size-adjust:inherit;text-transform:none;widows:2;word-spacing:0px;\">（图片来源：\u003C\u002Fspan>\u003Cspan style=\"-webkit-text-stroke-width:0px;box-sizing:border-box !important;caret-color:rgb(136, 136, 136);display:inline !important;float:none;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:normal;letter-spacing:2px;margin:0px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration:none;text-indent:0px;text-size-adjust:inherit;text-transform:none;widows:2;word-spacing:0px;\">《2022年OTT大屏营销趋势研究》）\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cbr>&nbsp;\u003C\u002Fp>\n\u003Cp>伴随着客厅大屏娱乐比重的增加，OTT营销价值开始凸显。根据电视测量公司TVision的数据，联网电视平台上广告的关注度和可见性继续增长。今年上半年，联网电视平台“广告关注度”为34.5%，与去年同期的31%相比有所上升。类似的趋势也出现在“广告可见性”上，互联网电视为64%，与去年同期60%相比上升可观。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">这一发展过程中，作为行业的参与者唯有不断围绕消费者和品牌主的需求的变化，不断进行内容和广告形式的创新，在引领行业健康、快速发展的同时，吸引更多的品牌主进行投放。\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">&nbsp;\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">行业的大幕已经拉开，谁能赢得最终的胜利，我们不妨拭目以待。\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">&nbsp;\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">——转载\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">《\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F6Lj6SPXmgfc0ANbVw7e2sA?scene=25#wechat_redirect\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">OTT电视渗透率达53.3%，OTT的营销价值如何能进一步释放？\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">》，\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">具体内容点击阅读原文。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">&nbsp;\u003C\u002Fp>","OTT广告, OTT营销, 智能电视广告, 客厅经济, 大屏营销, 广告投放策略, 联网电视广告, OTT渗透率, 共识营销效应, 品牌主预算, OTT媒体, 用户转移, 居家娱乐, 广告关注度, 营销价值洼地","2026-05-22 14:35:46",170332,"zh_CN","tv","居家时长增加，互联网电视体验提升，影视综内容爆发，共同促进了这场用户转移的全球性风暴。这种趋势下，OTT广告该如何投放？","admin","2022-09-16 17:06:00","用户居家时长增加，互联网电视体验提升，优秀影视综内容爆发，共同促进了这场用户转移的全球性风暴。在这种趋势下，OTT广告该如何投放？ 客厅重回娱乐中心 与用户规模触顶的智能手机及平台相比，OTT更是一个...","OTT广告投放策略与2022大屏营销趋势分析 | 智能电视广告价值解析","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"englishNickname":80,"nickname":81,"statusReg":7,"id":6,"created":82,"sourceString":22,"avatar":83,"url":84,"statusOk":7,"detailUrl":85,"username":74},"Microscopy with Xiaowang from Wangjing","努力且专业的生图老师","2023-01-16 12:12:02","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F1","\u002Fadmin\u002Fuser\u002Fdetail\u002F1","normal","1",null,{"prev":90,"next":88},{"id":91,"slug":92,"title":93,"categoryId":6},11,"entrance","多元广告入口+多元变现模式，提升阅读APP收益增长空间！",[95,102,108,115],{"id":96,"slug":97,"title":98,"thumbnail":99,"createTime":100,"author":101,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":103,"slug":104,"title":105,"thumbnail":106,"createTime":107,"author":74,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00",{"id":109,"slug":110,"title":111,"thumbnail":112,"createTime":113,"author":114,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48","香怡",{"id":116,"slug":117,"title":118,"thumbnail":119,"createTime":120,"author":114,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]