[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 般芸聚合科技","",{"orderNumber":24,"withAd":7,"h1":25,"pid":9,"title":26,"type":11,"metaDescription":27,"content":28,"metaKeywords":29,"top":15,"modified":30,"id":24,"slug":31,"summary":28,"created":32,"count":33,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":34,"layerNumber":9,"siteId":9,"layerString":22},2,"AI应用动态","AI信息速递","AI信息速递速递人工智能前沿动态与AI应用资讯，涵盖AI绘图、大模型与AIGC创作工具，助你紧跟技术风口、把握应用机会。般芸聚合科技。","北京般芸聚合科技有限公司持续创新，致力于打造行业领先的智能科技解决方案。","AI信息速递,人工智能,AI资讯,AI应用,AI绘图","2026-11-10 14:39:31","ai","2023-01-16 13:38:52",131,"AI信息速递 - 人工智能资讯 | 般芸聚合科技",{"orderNumber":36,"withAd":7,"h1":37,"pid":9,"title":38,"type":11,"metaDescription":39,"content":40,"metaKeywords":41,"top":15,"modified":42,"id":43,"slug":44,"summary":40,"created":45,"count":46,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":47,"layerNumber":9,"siteId":9,"layerString":22},3,"生物科普与人体健康冷知识","生物奇趣百科","生物奇趣百科用有趣的方式科普生物与人体健康知识，覆盖饮食科学、睡眠代谢等冷知识，帮你读懂生活现象背后的生物原理。般芸聚合科技。","内容分享，满满干货","生物奇趣百科,生物科普,人体健康,饮食科学,科普冷知识","2026-11-10 11:25:59",5,"biology","2023-01-16 17:02:28",97,"生物奇趣百科 - 生物科普知识 | 般芸聚合科技",{"orderNumber":49,"withAd":7,"h1":50,"pid":9,"title":51,"type":11,"metaDescription":52,"content":53,"metaKeywords":54,"top":15,"modified":55,"id":56,"slug":57,"summary":58,"created":59,"count":60,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":61,"layerNumber":9,"siteId":9,"layerString":22},4,"校园招聘信息","京彩就业","京彩就业发布般芸聚合科技校园招聘与员工动态，涵盖秋招春招巡校、高校双选会与团队活动，为毕业生提供最新岗位机会。般芸聚合科技。","员工风采","京彩就业,校园招聘,般芸聚合科技,高校巡校,校招","2026-11-04 15:27:50",10,"employee","我们公司的员工团结友爱，互相尊重，形成了和谐融洽的工作氛围。大家相互支持、相互鼓励，共同努力实现个人目标和公司使命。他们是我们公司最宝贵的财富，也是我们共同成长的伙伴。","2024-09-26 16:43:30",44,"京彩就业 - 校园招聘信息 | 般芸聚合科技",{"article":63,"alternate":89,"related":90,"latest":99},{"orderNumber":9,"showImage":64,"title":65,"metaDescription":66,"content":67,"metaKeywords":68,"withAllowSearch":15,"modified":69,"viewCount":70,"id":71,"lang":72,"slug":73,"summary":74,"thumbnail":64,"withHot":7,"withLeadNews":7,"author":75,"created":76,"withTop":7,"highlightContent":77,"userId":49,"highlightTitle":65,"commentStatus":7,"commentCount":9,"thumbnailToContent":15,"withRecommend":7,"metaTitle":78,"editMode":79,"siteId":9,"user":80,"status":87,"categoryId":88},"\u002Fattachment\u002F20230117\u002F10485c3e485d44b8bcc8008c1edc94f8.png","【流量变现案例精选】看般芸如何助力媒体逆势增收！","般芸系统通过程序化广告与智能分层售卖（PDB\u002FRTB），帮助视频、工具类媒体实现广告变现，提升填充率至80%-99%，收益增长50%-200%。提供信息流广告、SSP\u002FDSP\u002FADX对接等方案，平衡用户体验与流量变现，赋能媒体快速找到商业化路径！","\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">如何将流量充分变现并不影响用户体验，是摆在大多数互联网媒体面前的难题和挑战。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">本文将以般芸系统平台为例，看看其如何通过整套数字化、自动化、程序化的广告变现服务体系，帮助视频、音频、运动健身、工具等多垂直场景类媒体更好的应对挑战，并快速找到适合各类媒体的商业化变现路径，实现媒体填充率达到80%-99%，整体收入提升50%-200%。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">视频类媒体（简称 A）变现案例\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:16px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">1）媒体概况\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体属性：视频类\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">移动端累计装机：1 亿  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">日活用户：300 万\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">人均使用时长：＞36 分钟\u003C\u002Fspan>\u003C\u002Fspan> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:16px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">2）变现策略\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">般芸基于 A 媒体的用户使用习惯、平台属性及内容（视频及新闻资讯）等，为其进行了信息流广告布局。即当用户使用媒体时，将广告以文字+小图、文字+大图、文字+三图、文字+视频等和内容类似的信息流形式推荐给用户。从而既最小化用户干扰，又能提升广告投放效果。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">此外，A 媒体之前的程序化广告变现方式是对接给 ADX 托管变现。但事实显示：这种程序化变现方式效率低下且填充率严重不足。而利用般芸，A 媒体实现了将所有广告位资源快速化、便捷化无缝接入到统一的平台内，并根据自身需求和流量优先级等，进行统一的精细化流量运营管理和智能分层售卖，从而几何倍地提升了填充率和变现收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">第一层 黄金资源：A 媒体选择自行通过 PDB 操作模式高价定向售卖给直客广告主；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">第二层 优质资源：按 CPM 智能匹配至变现效益最佳的接收方渠道。如 A 媒体和般芸对接的 DSP、ADX、SSP 等；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">第三层 长尾剩余流量：放到公开市场进行 RTB 竞价售卖；\u003C\u002Fspan>\u003C\u002Fspan> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:16px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">3）案例达成\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">填充率：达到97.2%\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">收益：提升80%\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">工具类媒体（简称 B）变现案例\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">1）媒体概况\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体属性：\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(0, 0, 0);text-decoration-style:solid;text-indent:0em;visibility:visible;\">图片编辑工具\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">下载用户：1.5 亿 \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">日活用户：600万\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">2）变现策略\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">在本次合作中，B 媒体有两大诉求：快速打造数字化广告交易和管理平台；在不影响用户使用体验的前提下，最大化广告收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">根据 B 媒体的个性化需求，般芸采取了如下变现策略：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">在 B 媒体几乎没有任何硬件成本投入（服务器、带宽等）、研发成本投入（产品、技术）、商务成本投入（运营、商务等）及时间成本投入的情况下，仅用 1 天就为 B 媒体部署完成私有广告变现系统，并实时培训平台操作技巧及提供专业的变现策略和运营投放建议等。以便 B 媒体能快速开展变现业务，自主进行流量分发及消耗、自主运营投放、自主审核广告的同时，获取投放收益和价值数据最大化。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">同时，根据 B 媒体人群属性、媒体环境等，般芸为其匹配了开屏、信息流、激励视频等广告样式。以在不同的使用场景下，展现最原生的广告形式，从而既保障不影响用户体验、广告主的展示需求，也能最大化 B 媒体广告收益，打造出更大的商业价值空间、提升自身竞争优势。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002F3572193f915b47bd849ed180b0e91d1c.png\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">3）案例达成\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">填充率：达到98%\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">广告收益：提升78%\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">工具类媒体（简称 C）变现案例\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">1）媒体概况\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体属性：工具类\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">注册用户：1000万  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">日活用户：350万\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">2）变现策略\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">针对 C 媒体的平台环境及用户构成等，般芸为其匹配了变现效益更佳的开屏、信息流广告样式。同时，为了激发用户参与的主动性及广告的灵活性、趣味性，并且不影响用户体验，般芸选择在 \u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-indent:32px;visibility:visible;\">C\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\"> 媒体首页（浮标）和签到页设置了互动广告样式，并采取多样性玩法，以帮助\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-indent:32px;visibility:visible;\"> C \u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体充分挖掘存量用户的商业价值，提升利润空间。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">此外，般芸支持\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-indent:32px;visibility:visible;\"> C \u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体将流量按照分层的漏斗方式并行发送给多家广告平台；且对于未响应未消耗的流量，还可将流量进行回收并做二次填充售卖，以防止流量浪费、最大限度提升\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-indent:32px;visibility:visible;\"> C \u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">媒体的广告位填充率。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:24px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">3）案例达成\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">填充率：达到96.8%\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">收益：\u003C\u002Fspan>\u003C\u002Fspan>提升100%\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:8px 0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\"> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">广告变现几乎是每个成长中媒体的必经之路。唯有找到真正适合自身的商业化路径，媒体才能走得更快更远！而般芸，将以媒体的视角、用专业的技术和服务，致力于成为流量主商业化的最佳搭档，帮助媒体精细化管理流量、运营投放、优化策略，与各类合作伙伴同行、共赢！\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","广告变现, 流量变现, 商业化路径, 填充率, 程序化广告, 信息流广告, 用户体验, 般芸系统, 媒体商业化, 分层售卖, RTB竞价, PDB模式, SSP, DSP, ADX","2026-01-04 00:40:09",169340,15,"zh_CN","traffic","如何在充分流量变现的同时不影响用户体验，是多数互联网媒体面临的核心难题。本文以般芸系统平台为例，阐述其通过数字化、自动化、程序化的广告变现服务体系，助力视频、工具等多垂直场景媒体找到适配的商业化路径，实现填充率80%-99%、整体收入提升50%-200%的成效。 视频类媒体A（累计装机1亿、日活300万），般芸结合其用户习惯与内容属性布局信息流广告，减少用户干扰；同时将其广告位资源接入统一平台，采用“黄金资源PDB高价直售、优质资源CPM智能匹配、长尾流量RTB竞价”的分层售卖策略，替代原低效的ADX托管模式，最终填充率达97.2%，收益提升80%。 工具类媒体B（下载用户1.5亿、日活600万）诉求快速搭建数字化广告平台并最大化收益，般芸零成本为其1天部署私有广告变现系统，提供操作培训与策略建议，同时匹配开屏、信息流等原生广告样式，实现填充率98%、广告收益提升78%。 工具类媒体C（注册用户1000万、日活350万），般芸为其匹配开屏、信息流广告，并在首页浮标、签到页设置互动广告；通过流量分层并行发送至多家平台，对未响应流量回收二次填充，最终填充率达96.8%，收益提升100%。 广告变现是成长型媒体的必经之路，般芸以媒体视角，凭借专业技术与服务，助力媒体精细化管理流量、优化投放策略，成为流量主商业化的优质搭档，实现多方共赢。","香怡","2023-01-05 18:29:00","如何将流量充分变现并不影响用户体验，是摆在大多数互联网媒体面前的难题和挑战。 本文将以般芸系统平台为例，看看其如何通过整套数字化、自动化、程序化的广告变现服务体系，帮助视频、音频、运动健身、工具等多垂...","广告变现解决方案 | 般芸系统助力媒体提升填充率与收益，打造高效商业化路径","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"nickname":81,"statusReg":7,"id":49,"created":82,"sourceString":22,"avatar":83,"url":84,"statusOk":7,"detailUrl":85,"username":86},"欣露","2023-01-16 17:41:54","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F4","\u002Fadmin\u002Fuser\u002Fdetail\u002F4","wangxl","normal","1",null,{"prev":91,"next":95},{"id":92,"slug":93,"title":94,"categoryId":6},16,"elevator","梯媒广告逆势来袭，与线上流量顶峰相见？",{"id":96,"slug":97,"title":98,"categoryId":6},14,"brand","干货！2022年中国品牌广告营销策略分析",[100,107,114,120],{"id":101,"slug":102,"title":103,"thumbnail":104,"createTime":105,"author":106,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":108,"slug":109,"title":110,"thumbnail":111,"createTime":112,"author":113,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00","admin",{"id":115,"slug":116,"title":117,"thumbnail":118,"createTime":119,"author":75,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":121,"slug":122,"title":123,"thumbnail":124,"createTime":125,"author":75,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]