[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 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!important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">想要实现广告变现，一定需要对接一些广告资源渠道。\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.6px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">广告渠道有哪些？该如何选择对接？\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:16px 0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"background-color:rgb(120,172,254);color:rgb(255,255,255);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">01 \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;font-size:18px;letter-spacing:0.6px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">广告渠道有哪些？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">联盟\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">指以穿山甲、百度、快手为代表的联盟平台。是程序化广告行业的主要预算来源。通过对接各大网盟变现，APP 能快速获得高价和打底区间的填充收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">头部&腰部 DSP\u002FSSP\u002FADS\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">行业中有数百家 DSP\u002FSSP\u002FADS 第三方广告平台。其拥有专属的电商、品牌、游戏，或 RTA 等预算资源。虽然其预算份额和填充可能不能与联盟渠道相提并论，但能够提升中间价格区间的收益，并对应用整体填充和收益起正向作用。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"background-color:rgb(120,172,254);color:rgb(255,255,255);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">02 该如何选择对接？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">起步阶段：对接一家联盟渠道\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">这一阶段，APP 初接广告，开发者还不能确定整个广告链路是否顺畅，用户对广告的接受度如何，以及广告的投放效果如何等，都未可知...因此，最初的广告变现阶段，开发者可先接入一家主流的、对接简单的，且填充有一定保证的联盟渠道，如穿山甲、优量汇、百度联盟。一方面便于及时发现并解决问题，让 APP 能快速且顺利的度过广告变现冷启动期；另一方面开发者也能获得较满意的广告收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">调优阶段：对接多家联盟渠道\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">当度过初始阶段，整个广告链路调通之后，就进入到第二阶段——调优升级阶段。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">这一阶段，建议选择接入 3 家左右联盟渠道，一方面防止出现仅对接一家渠道而致使渠道依赖性过大、话语权和主动权弱、变现业务稳定性不足的问题；另一方面多家渠道的接入也能有效提升 eCPM，让 APP 填充和收益进一步有所提升。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">强化阶段-联盟渠道外，拓展其他渠道\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box;clear:both;letter-spacing:0.6px;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px 4px;text-indent:2em;visibility:visible;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">对于那些流量规模相对较大、且处于广告变现业务相对较为稳定状态的 APP，这一阶段建议不断升级优化渠道策略：比如可以尝试弃用表现相对差的渠道，然后尝试接入一些新的变现渠道——SDK 联盟渠道之外，这里建议 APP 可以考虑接入一些较为优质的 DSP\u002FADS\u002FSSP 等 API 渠道，同时灵活利用流量分发策略，让 eCPM 和收益都能得以再上一个台阶。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"box-sizing:border-box !important;clear:both;margin:0px;max-width:100%;min-height:1em;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;\">\u003Cspan style=\"color:rgb(73,73,73);font-family:-apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color:rgb(136,136,136);font-family:-apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">*转载《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color:rgb(136,136,136);font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(136, 136, 136);text-decoration-style:solid;text-indent:0em;\">广告变现渠道有哪些？又该如何选择呢？》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","广告变现、广告渠道、广告联盟、穿山甲、百度联盟、优量汇eCPM优化、广告填充率、广告投放策略","2026-01-04 00:46:45",168547,28,"zh_CN","realizable","实现广告变现需对接相应广告资源渠道，核心渠道主要分为两类：一是以穿山甲、百度、快手为代表的联盟平台，作为程序化广告行业主要预算来源，能帮助APP快速获得高价及打底区间的填充收益；二是头部&腰部DSP\u002FSSP\u002FADS等第三方广告平台，这类平台数量众多，拥有电商、品牌、游戏或RTA等专属预算资源，虽预算份额和填充不及联盟渠道，但可提升中间价格区间收益，对APP整体填充和收益起正向作用。 渠道对接可按三阶段规划：起步阶段建议对接一家主流、对接简单且填充有保障的联盟渠道（如穿山甲、优量汇、百度联盟），便于快速发现解决问题、顺利度过广告变现冷启动期并获得满意收益；调优阶段可接入3家左右联盟渠道，避免对单一渠道过度依赖、增强变现业务稳定性，同时有效提升eCPM以进一步提高填充和收益；强化阶段适用于流量规模较大、变现业务稳定的APP，建议弃用表现较差的渠道，拓展优质DSP\u002FADS\u002FSSP等API渠道，结合灵活的流量分发策略，推动eCPM和收益再提升。","香怡","2023-01-22 14:00:00","想要实现广告变现，一定需要对接一些广告资源渠道。广告渠道有哪些？该如何选择对接？ 01 广告渠道有哪些？ 联盟 指以穿山甲、百度、快手为代表的联盟平台。是程序化广告行业的主要预算来源。通过对接各大网盟...","广告变现渠道全解析：联盟、DSP、SSP如何选择与优化？","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"nickname":81,"statusReg":7,"id":49,"created":82,"sourceString":22,"avatar":83,"url":84,"statusOk":7,"detailUrl":85,"username":86},"欣露","2023-01-16 17:41:54","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F4","\u002Fadmin\u002Fuser\u002Fdetail\u002F4","wangxl","normal","1",null,{"prev":91,"next":95},{"id":92,"slug":93,"title":94,"categoryId":6},29,"realization","成本低、见效快、收益高！一文解析APP应如何选择广告平台",{"id":96,"slug":97,"title":98,"categoryId":6},27,"adsafety","数字时代，互联网广告安全问题该如何化解？",[100,107,114,120],{"id":101,"slug":102,"title":103,"thumbnail":104,"createTime":105,"author":106,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":108,"slug":109,"title":110,"thumbnail":111,"createTime":112,"author":113,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00","admin",{"id":115,"slug":116,"title":117,"thumbnail":118,"createTime":119,"author":75,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":121,"slug":122,"title":123,"thumbnail":124,"createTime":125,"author":75,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]