[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 般芸聚合科技","",{"orderNumber":24,"withAd":7,"h1":25,"pid":9,"title":26,"type":11,"metaDescription":27,"content":28,"metaKeywords":29,"top":15,"modified":30,"id":24,"slug":31,"summary":28,"created":32,"count":33,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":34,"layerNumber":9,"siteId":9,"layerString":22},2,"AI应用动态","AI信息速递","AI信息速递速递人工智能前沿动态与AI应用资讯，涵盖AI绘图、大模型与AIGC创作工具，助你紧跟技术风口、把握应用机会。般芸聚合科技。","北京般芸聚合科技有限公司持续创新，致力于打造行业领先的智能科技解决方案。","AI信息速递,人工智能,AI资讯,AI应用,AI绘图","2026-11-05 11:48:44","ai","2023-01-16 13:38:52",130,"AI信息速递 - 人工智能资讯 | 般芸聚合科技",{"orderNumber":36,"withAd":7,"h1":37,"pid":9,"title":38,"type":11,"metaDescription":39,"content":40,"metaKeywords":41,"top":15,"modified":42,"id":43,"slug":44,"summary":40,"created":45,"count":46,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":47,"layerNumber":9,"siteId":9,"layerString":22},3,"生物科普与人体健康冷知识","生物奇趣百科","生物奇趣百科用有趣的方式科普生物与人体健康知识，覆盖饮食科学、睡眠代谢等冷知识，帮你读懂生活现象背后的生物原理。般芸聚合科技。","内容分享，满满干货","生物奇趣百科,生物科普,人体健康,饮食科学,科普冷知识","2026-11-09 13:33:43",5,"biology","2023-01-16 17:02:28",97,"生物奇趣百科 - 生物科普知识 | 般芸聚合科技",{"orderNumber":49,"withAd":7,"h1":50,"pid":9,"title":51,"type":11,"metaDescription":52,"content":53,"metaKeywords":54,"top":15,"modified":55,"id":56,"slug":57,"summary":58,"created":59,"count":60,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":61,"layerNumber":9,"siteId":9,"layerString":22},4,"校园招聘信息","京彩就业","京彩就业发布般芸聚合科技校园招聘与员工动态，涵盖秋招春招巡校、高校双选会与团队活动，为毕业生提供最新岗位机会。般芸聚合科技。","员工风采","京彩就业,校园招聘,般芸聚合科技,高校巡校,校招","2026-11-04 15:27:50",10,"employee","我们公司的员工团结友爱，互相尊重，形成了和谐融洽的工作氛围。大家相互支持、相互鼓励，共同努力实现个人目标和公司使命。他们是我们公司最宝贵的财富，也是我们共同成长的伙伴。","2024-09-26 16:43:30",44,"京彩就业 - 校园招聘信息 | 般芸聚合科技",{"article":63,"alternate":88,"related":89,"latest":98},{"orderNumber":9,"showImage":64,"title":65,"metaDescription":66,"content":67,"metaKeywords":68,"withAllowSearch":15,"modified":69,"viewCount":70,"id":71,"lang":72,"slug":73,"thumbnail":64,"withHot":7,"withLeadNews":7,"author":74,"created":75,"withTop":7,"highlightContent":76,"userId":49,"highlightTitle":65,"commentStatus":7,"commentCount":9,"thumbnailToContent":15,"withRecommend":7,"metaTitle":77,"editMode":78,"siteId":9,"user":79,"status":86,"categoryId":87,"summary":22},"\u002Fattachment\u002F20230201\u002F697fdb236c614225abfde12a5b82af89.gif","内容运营那些事—广告联盟链发展行业新高度","广告联盟链由中国广告协会等机构发起，基于区块链技术打造透明可信的广告生态，实现广告主、品牌、消费者的智能合约与分润机制。探索Web3.0时代的数字营销新模式，推动广告行业创新升级！","\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(0, 0, 0);text-decoration-style:solid;visibility:visible;\">广告联盟链是由中国广告协会、中国文化传媒集团有限公司、国家广告研究院、西湖大学、元宇宙三十人论坛、杭州元镜科技有限公司首批联合发起，旨在为广告行业搭建有公信力的底层区块链平台，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(0, 0, 0);text-decoration-style:solid;visibility:visible;\">本着公开、透明、可塑的原则，为广告行业搭建有公信力的底层区块链平台，为广告主建立更加真实可信的商业合作机制，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(0, 0, 0);text-decoration-style:solid;visibility:visible;\">消费者们也能够通过人工智能决策消费行为、具备更强的用户参与互动性，并不断挖掘品牌用户的价值，提升品牌效果广告的真实有效触达。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:white;box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:hsl(0,0%,0%);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">01 \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:white;box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:hsl(0,0%,0%);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">     技术链是垂直行业链\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">打造这样一个垂直行业链，一个重要目的是去做链+服务应用的生态，做成一整套能够在行业真正服务的体系。这其中可以从三个步骤解读，第一步是底层链的建设，大家能在这条链上来开通自己的账户，拥有自己的数字钱包，作为一个账号的底层能够去建立和行业内所有参与者的合作；第二步，通过搭建完善整体服务应用，广告主们能够进行营销体系和用户的运营，实现应用场景落地。第三步，形成链上的DSP，通过这条链来形成合作关系，生成智能合约，最终可以达到内容分发者、品牌、广告的分发者，把真正的广告分发出去，到最终的消费者也可以去实现在链上的分润和收益，实现Web3.0的利益价值体系，推进整个国内广告生态联盟的体系\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:white;box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:hsl(0,0%,0%);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">02 \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:white;box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:hsl(0,0%,0%);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:18px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">     深挖用户价值，涵盖多重场景\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">从短期看，通过广告联盟链，广告主们能够看到基于区块链的具体产品、应用以及收益。比如，云会员体系能让整体的数据标签化更精准，企业可以用到的用户数据标签会发生质的变化。当看到一个趋势，数据、算法驱动产出的内容会带来质的变化，无需以量做实验、用户标签细化，让更精准的产品找到更精准的人。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">长期上看，对于行业的影响可以用“多”“好”“快”三个词汇概括。未来Web3.0时代，大家对于平台的依赖可能没那么强，而是在整体的链上做自由自主的合作和分润模式、智能合约、商业模式、到最终获得收益。各方的积极性都会提升，不管是内容的产出，或是消费，都能参与到Web3.0的利益分配中。积极性提升，同时创造的内容增多，消费者选择这种新的购买方式增多。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration:none solid rgb(0, 0, 0);\">WEB3.0时代是由AI等技术支持的共建共治时代，广告联盟链正是在这一大背景下推出。据了解，除了首批6家联合单位之外，后续广告联盟链的发起单位将进一步壮大，广告联盟链也将在技术应用等层面持续拓展。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:0em;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration:none solid rgb(0, 0, 0);\">有底层技术支撑的同时，更具象化的行业助推也在缓缓展开。本届广告节另一重磅发布内容为“国家级绿色消费品牌元宇宙”平台——“元圈宇宙”，将为品牌及广告产业链提供元宇宙场景下的数字营销和数字化销售解决方案，也为消费者带来全新的消费场景和体验。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"text-indent:28px;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:-apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;\">*转载《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color:rgb(136,136,136);font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">邓璟玥：切中痛点布局Web3.0，广告联盟链引领行业向前迈进\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-indent:0em;\">》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","广告联盟链、区块链广告、、数字营销、广告行业、智能合约、广告分润、元宇宙营销、AI驱动、广告变现、去中心化广告","2026-01-04 00:48:36",168348,30,"zh_CN","network","香怡","2023-02-01 10:00:00","广告联盟链是由中国广告协会、中国文化传媒集团有限公司、国家广告研究院、西湖大学、元宇宙三十人论坛、杭州元镜科技有限公司首批联合发起，旨在为广告行业搭建有公信力的底层区块链平台，本着公开、透明、可塑的原...","广告联盟链：Web3.0时代的区块链广告生态新机遇","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"nickname":80,"statusReg":7,"id":49,"created":81,"sourceString":22,"avatar":82,"url":83,"statusOk":7,"detailUrl":84,"username":85},"欣露","2023-01-16 17:41:54","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F4","\u002Fadmin\u002Fuser\u002Fdetail\u002F4","wangxl","normal","1",null,{"prev":90,"next":94},{"id":91,"slug":92,"title":93,"categoryId":6},31,"ott","内容运营那些事—OTT流量时代强势回归",{"id":95,"slug":96,"title":97,"categoryId":6},29,"realization","成本低、见效快、收益高！一文解析APP应如何选择广告平台",[99,106,113,119],{"id":100,"slug":101,"title":102,"thumbnail":103,"createTime":104,"author":105,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":107,"slug":108,"title":109,"thumbnail":110,"createTime":111,"author":112,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00","admin",{"id":114,"slug":115,"title":116,"thumbnail":117,"createTime":118,"author":74,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":120,"slug":121,"title":122,"thumbnail":123,"createTime":124,"author":74,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]