[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 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style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">免费阅读模式当前仍旧持续的受到市场的追捧，并成为整体阅读行业主要的增长获客方式，据数据显示：2021年中国数字阅读市场规模达到415.7亿元，同比增长18.23%，年均复合增长速度为20.07%。预计2022年市场规模将达到453.9亿元。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002F13953b2e502c42adbb20a484ec5a2b3a.jpg\">\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"color:rgb(136,136,136);font-family:宋体;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">资料来源：中国音数协，华经产业研究院整理\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">免费阅读领域发展势头依然强劲。但对于某些免费阅读类 APP 而言；\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration-color:rgb(0, 0, 0);text-decoration-style:solid;visibility:visible;\">比如在线阅读APP月活用户980万+的 \u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">A，一些发展中的难点和痛点问题，也逐渐显现：该领域竞争激烈，推广和获客成本不断攀升；很难平衡好用户体验与广告变现，未能实现良好持续的用户留存；广告之外，其他商业化变现模式尚未成功引入，难以突破增长天花板...\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">基于 A 的核心痛点及诉求，般芸为其提供了以下商业化变现解决方案：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">设计对用户友好的广告场景&样式\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">通过对 A 平台功能结构、用户行为习惯等的深入分析，\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">般芸\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">为其量身设计了 4 大变现场景：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">场景一：升级开屏广告\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">· 场景位置：APP 启动场景\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">· 原有设计：启动页设置开屏广告，但仅支持图片展示。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;visibility:visible;\">· 升级设计：与般芸合作后，开屏样式支持图片\u002F视频多种素材格式；支持非全屏\u002F全屏沉浸式展现样式；支持一键跳转直达；此外，A 按工信部要求限制广告点击区域（只提示按钮区域可点）后，帮助 A 对点击提示 Button 新增了动效展示，同时还支持摇一摇展示功能，提高了用户互动、保护了用户体验，同时也让 A 的广告点击效果和变现效果得以提升。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">场景二：升级插屏广告\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 场景位置：阅读页面\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">· 原有设计：阅读场景中设置了插屏广告，仅支持横版图片样式。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">· 升级设计：与般芸合作后，阅读页插屏广告支持图片\u002F视频格式；支持横屏、竖屏展现，且竖版样式相较横版，eCPM 提升 18%。帮助 A 大幅提高了插屏广告的填充率和广告收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">场景三：新增激励视频广告\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 场景位置：用户中心位置\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">· 展示时机：基于用户每日会在用户中心签到\u002F打卡\u002F做任务来获取虚拟币，用于兑换付费书籍，般芸帮助 A 在该场景中植入了激励视频广告，并给予用户观看广告获得虚拟币的奖励。使 APP 收获可观的激励视频广告收益的同时，也保证了更高的用户留存和用户体验。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">场景四：新增激励视频广告\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 场景位置：付费书解锁\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 展示时机：当用户试看付费类书籍时，在免费试读章节结束后植入激励视频广告，提示用户可付费继续阅读或看视频阅读更多精彩内容。让用户继续阅读的意愿大于广告对其体验的影响、广告接受度和好感度提升，同时也极大程度保证了用户留存。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">精细化广告分发，提升广告展示价值\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">对接般芸之后，A 应用拓展了更多新渠道由之前 2 家拓展到 18 家，从而引入了适配阅读行业的更多广告预算：电商、教育、游戏、金融等，提升了广告主、广告素材的丰富性，让用户对广告接受度和兴趣度提高，也为 A 创造了更大的填充和收益增长空间。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">此外，接入般芸聚合平台实现一键对接数十家第三方广告渠道的同时，般芸又帮助 A 在流量分发策略上变串行为并行，即能同时向多个广告源发送请求（串行只能依次请求），实时请求、实时填充，从而保证每次请求得到最具价值曝光的同时，也能有效解决广告请求超时、流量浪费的现象发生。此外，对于剩余长尾流量，还支持放置在底部作为兜底填充，以此来扩展每一个流量的价值、最大化资源曝光率和收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">探索阅读变现模式，提高收益天花板\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">除了广告变现，为了扩大商业化收益，般芸又协助 A 结合其自身应用特点、属性、人群等，创新引入其他商业化变现模式：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">1）阅读+电商模式\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">A 平台中增设了电商中心，用户 APP 内产生电商购买，APP 与用户相应都能获得现金返利；此外，用户平时阅读中获得的一些积分奖励等，也可用于在电商中心等额抵扣现金并购买商品。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">2）阅读+游戏模式\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">基于阅读用户与游戏用户高度重合，A 在平台中增设了游戏版块，一方面提高了用户留存和黏性，另一方面也能在小游戏中增设激励广告场景，提高收益；同时，平台内获取的积分等用户资产也能相应在游戏中用来兑换相关道具，从而无形中提高了用户体验和使用感受。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">使用般芸调优效果\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;clear:both;color:rgb(0, 0, 0);font-family:webfont-normal;font-size:medium;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-family:微软雅黑;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">对接般芸后，该阅读 APP  填充渠道由 2 家拓展到 18 家；广告曝光率达 98%+；ARPU+0.21元，平均 0.30-0.72 元\u002F用户；月广告收益提升 55%+。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","免费阅读APP, 商业化变现, 广告变现, 用户体验, 激励视频广告, 开屏广告, 插屏广告, 数字阅读市场, 用户留存, 阅读+电商, 阅读+游戏, 广告分发, ARPU提升, 月活用户, 增长天花板","2026-01-04 00:38:53",170570,11,"zh_CN","entrance","免费阅读模式仍是阅读行业主要的增长获客方式，2021年中国数字阅读市场规模达415.7亿元，同比增长18.23%，预计2022年将达453.9亿元。但月活用户980万+的免费阅读APP A却面临诸多痛点：行业竞争激烈导致推广获客成本攀升，难以平衡用户体验与广告变现、用户留存不佳，且除广告外缺乏其他商业化模式，增长天花板难突破。 针对A的核心诉求，般芸提供了定制化商业化变现解决方案：一是设计用户友好的广告场景与样式，升级开屏广告支持多素材格式、多展现样式及互动功能，升级阅读页插屏广告支持多格式与横竖屏展现（竖版eCPM提升18%），并在用户中心签到任务、付费书解锁场景新增激励视频广告，兼顾收益与用户留存；二是精细化广告分发，帮助A将广告渠道从2家拓展至18家，引入多行业广告预算，同时将流量分发策略由串行为并行，结合长尾流量兜底填充，最大化流量价值与曝光收益；三是探索多元变现模式，引入“阅读+电商”（增设电商中心，支持积分抵扣与购物返利）与“阅读+游戏”（增设游戏版块，提升用户黏性并拓展广告场景）模式，突破收益天花板。 调优效果显著：A的填充渠道拓展至18家，广告曝光率达98%+，ARPU提升0.21元（平均0.30-0.72元\u002F用户），月广告收益提升55%+。","香怡","2023-01-01 20:52:00","免费阅读模式当前仍旧持续的受到市场的追捧，并成为整体阅读行业主要的增长获客方式，据数据显示：2021年中国数字阅读市场规模达到415.7亿元，同比增长18.23%，年均复合增长速度为20.07%。预计...","免费阅读APP商业化变现解决方案：广告优化与用户体验提升 | 般芸案例","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"nickname":81,"statusReg":7,"id":49,"created":82,"sourceString":22,"avatar":83,"url":84,"statusOk":7,"detailUrl":85,"username":86},"欣露","2023-01-16 17:41:54","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F4","\u002Fadmin\u002Fuser\u002Fdetail\u002F4","wangxl","normal","1",null,{"prev":91,"next":95},{"id":92,"slug":93,"title":94,"categoryId":6},12,"market","深度剖析2022上半年广告市场",{"id":56,"slug":96,"title":97,"categoryId":6},"tv","客厅大屏重回家庭，数据将成OTT最大金矿",[99,106,113,119],{"id":100,"slug":101,"title":102,"thumbnail":103,"createTime":104,"author":105,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":107,"slug":108,"title":109,"thumbnail":110,"createTime":111,"author":112,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00","admin",{"id":114,"slug":115,"title":116,"thumbnail":117,"createTime":118,"author":75,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":120,"slug":121,"title":122,"thumbnail":123,"createTime":124,"author":75,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]