[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"header-categories":3,"article-detail":62},["Reactive",4],[5,23,35,48],{"orderNumber":6,"withAd":7,"h1":8,"pid":9,"title":10,"type":11,"metaDescription":12,"content":13,"metaKeywords":14,"top":15,"modified":16,"id":6,"slug":17,"summary":18,"created":19,"count":20,"withTop":7,"parentId":9,"withMenu":15,"withRecommend":7,"metaTitle":21,"layerNumber":9,"siteId":9,"layerString":22},1,false,"互联网广告知识与变现指南",0,"广告小课堂","category","广告小课堂汇聚互联网广告行业动态与移动广告变现干货，覆盖开屏广告、广告SDK与投放策略，帮你掌握广告变现要点，实现收益稳步增长。般芸聚合科技。","客户案例分享","广告小课堂,互联网广告,广告变现,广告SDK,开屏广告",true,"2026-11-04 15:24:04","case","客户通过与我们合作，成功提升了品牌知名度并实现了营销显著增长。","2023-01-16 13:36:56",83,"广告小课堂 - 互联网广告知识 | 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style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">2022年上半年，中国广告市场规模同比减少11.8%，但电梯电视却上涨了3.9%。电梯电视广告主要以电梯智能屏产品为主，此番逆势上涨传递出了一个明确信号：\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);color:rgb(0, 0, 0);font-family:PingFangSC-Light;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;visibility:visible;\">流量回归线下，电梯智能屏正在抢滩登陆。\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"text-indent:34px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">广告\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;visibility:visible;\">主投放电梯智能屏的趋势不断提升，社区梯内智能屏成为社区内的优质媒体触点。针对电梯智能屏的特点和需求，新潮展开了新一轮的电梯智能屏布局，以社区梯内智能屏为核心的“家+”流量生态将打破品牌营销的天花板；同时，用大数据赋能社区梯媒，助力品牌实现生活场景。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002F904dabba14e04215a8505a0688c8e0f6.jpg\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(255,76,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:20px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">1、梯媒广告逆势上涨：看不见的流量，看得见的品牌\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\"> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">梯媒逆势上涨，背后是线上流量见顶、品牌需要更加直接与消费者建立联系，梯媒成为必然选择。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">秒针的监测数据显示，社区梯媒以92%的周触达比例，成为社区内触达率最高的户外媒体。其中，受众日均乘坐4次社区电梯，相比其他户外广告形式，社区梯媒是高频且必经的媒介触点，短期曝光能力十分突出。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cimg src=\"\u002Fattachment\u002F20230117\u002Ff8781776dc5c43edbe05f8813859c618.png\">\u003Cimg class=\"image_resized rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"background-attachment:;background-clip:;background-image:;background-origin:;background-position-x:;background-position-y:;background-repeat-x:;background-repeat-y:;background-size:16px;border-radius:8px;box-sizing:border-box !important;display:initial;height:535.807px !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;vertical-align:bottom;visibility:visible !important;width:677px !important;\" src=\"data:image\u002Fsvg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg' xmlns:xlink='http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink'%3E%3Ctitle%3E%3C\u002Ftitle%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C\u002Frect%3E%3C\u002Fg%3E%3C\u002Fg%3E%3C\u002Fsvg%3E\" alt=\"图片\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\"> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">据了解，近两年，品牌在梯媒的广告预算呈递增趋势，就是因为它自带的一些核心优势，以前全投线上的品牌，从来没投过户外，问他们为什么现在要找梯媒呢，他们表达了一个非常普遍的事实：\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">线上流量见顶了\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">线上的流量红利见顶，早已露出端倪。移动端产生的流量总量已经趋于稳定，而且流量越来越集中。同时，平台的新增流量增速在逐渐枯竭，广告主需要花费越来越多的成本才能保住必要的流量。因此，广告主开始重新将目光站到线下媒体，特别是可以有效触达目标消费人群、流量可监测的梯媒。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">此时，AI和大数据正在帮助梯媒从展示性广告转变为精准触达、高频曝光的新型户外广告载体。线下竖视频+智能投放策略，梯媒进入了新时代。梯媒成为新的流量来源。消费者走进电梯必然会听到或者看到广告，电梯媒体带来的流量是稳定且充沛的，这就造就了一个新蓝海。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(255,76,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:20px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">2、用数字化超越传统：一体两翼让新潮腾飞\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\"> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">流量转向线下和技术提升，使得梯媒拥有了一次难得的用数字化超越传统的机会。新潮选择的是“一体两翼”新战略：一体是以社区电梯智能屏为核心，两翼则是牛框框电梯海报开放平台和纯商务网。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002Fc312267973c641cca24d2b697a1a0f2e.png\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cimg class=\"image_resized rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"background-attachment:;background-clip:;background-image:;background-origin:;background-position-x:;background-position-y:;background-repeat-x:;background-repeat-y:;background-size:16px;border-radius:8px;box-sizing:border-box !important;display:initial;height:139.351px !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;vertical-align:bottom;visibility:visible !important;width:677px !important;\" src=\"data:image\u002Fsvg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg' xmlns:xlink='http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink'%3E%3Ctitle%3E%3C\u002Ftitle%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C\u002Frect%3E%3C\u002Fg%3E%3C\u002Fg%3E%3C\u002Fsvg%3E\" alt=\"图片\">\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;caret-color:rgb(0, 0, 0);clear:both;color:rgb(0, 0, 0);font-family:Calibri;font-size:10.5pt;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 8px 0em;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\"> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">除了“声、影、画”结合占领消费者记忆点外，在数字化方面，电梯智能屏的最大特点就是“智慧”。通过标签筛选、智能匹配，在线监播、效果归因等技术手段，实现投前可筛选、投中可监测、投后可归因。在屏幕联动方面，电梯智能屏独具全城引爆、标签筛选、LBS位置、电商联动、万屏联动等优势数字化能力，不仅能帮助客户提升广告传播效率，更能在关键节点大大降低广告投放成本。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">智能屏及框电梯海报，实现了对家庭人群的规模化触达。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);font-family:PingFangSC-Light;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">现在，智能屏已经是新潮传媒的运营核心，不到梯外LCD、框架海报一半的价格就能实现全覆盖，并且通过强输出形成自己独有的传播风潮。在站稳社区第一后，新潮的方式进军了商务网和电梯海报市场，“一体两翼”的生态已经打造完成。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr> \u003C\u002Fp>\n\u003Cp style=\"text-indent:34px;\">\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(34,34,34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">——转载《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(34,34,34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"box-sizing:border-box !important;caret-color:rgb(51, 51, 51);letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:34px;\">梯媒广告逆势上涨，电梯智能屏最受市场青睐》，具体内容点击阅读原文。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","梯媒广告, 电梯智能屏, 线下流量, 品牌营销, 数字化, 社区梯媒, 流量监测, 新潮传媒, 户外广告, 精准触达, AI大数据, 电梯电视广告, 家+流量生态, 牛框框电梯海报, 商务网","2026-01-04 00:40:22",169187,16,"zh_CN","elevator","2022年上半年中国广告市场规模同比减少11.8%，但以电梯智能屏为主要产品的电梯电视广告却逆势上涨3.9%，凸显流量回归线下的趋势，电梯智能屏成为广告市场的热门布局方向。广告主对电梯智能屏的投放需求持续提升，社区梯内智能屏已成为社区优质媒体触点。 梯媒逆势增长的核心原因在于线上流量见顶，流量总量趋稳且集中，广告主获客成本攀升，而梯媒能直接触达目标消费人群且流量可监测。秒针数据显示，社区梯媒周触达比例达92%，为社区内触达率最高的户外媒体，受众日均乘坐4次电梯，具备高频、必经的优势，短期曝光能力突出。同时，AI与大数据技术推动梯媒从展示性广告升级为精准触达、高频曝光的新型户外广告载体，线下竖视频结合智能投放策略，让梯媒成为稳定充沛的新流量蓝海。 借流量线下转移与技术提升的机遇，新潮传媒推行“一体两翼”新战略实现数字化超越，即以社区电梯智能屏为核心，以牛框框电梯海报开放平台和纯商务网为两翼。电梯智能屏具备“声、影、画”融合的记忆点优势，更通过标签筛选、在线监播、效果归因等数字化手段实现投前筛选、投中监测、投后归因，还拥有全城引爆、LBS位置等屏幕联动能力，可提升传播效率、降低投放成本，能规模化触达家庭人群。当前智能屏已成为新潮运营核心，凭借高性价比实现全覆盖并形成独特传播风潮，且已完成商务网和电梯海报市场布局，“一体两翼”生态构建完成。","香怡","2022-10-11 18:00:00","2022年上半年，中国广告市场规模同比减少11.8%，但电梯电视却上涨了3.9%。电梯电视广告主要以电梯智能屏产品为主，此番逆势上涨传递出了一个明确信号：流量回归线下，电梯智能屏正在抢滩登陆。 广告主...",6,"梯媒广告逆势上涨：电梯智能屏如何抢占线下流量与品牌营销新高地 | 新潮传媒解析","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"englishNickname":82,"nickname":83,"statusReg":7,"id":78,"created":84,"sourceString":22,"avatar":85,"url":86,"statusOk":7,"detailUrl":87,"username":88},"剧剧神有话说","碎碎念","2023-01-16 18:01:43","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F6","\u002Fadmin\u002Fuser\u002Fdetail\u002F6","liuwei","normal","1",null,{"prev":93,"next":97},{"id":94,"slug":95,"title":96,"categoryId":6},17,"operation","内容运营那些事——品牌代运营服务新思路",{"id":98,"slug":99,"title":100,"categoryId":6},15,"traffic","【流量变现案例精选】看般芸如何助力媒体逆势增收！",[102,109,116,122],{"id":103,"slug":104,"title":105,"thumbnail":106,"createTime":107,"author":108,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":110,"slug":111,"title":112,"thumbnail":113,"createTime":114,"author":115,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00","admin",{"id":117,"slug":118,"title":119,"thumbnail":120,"createTime":121,"author":75,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":123,"slug":124,"title":125,"thumbnail":126,"createTime":127,"author":75,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]