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255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(0, 82, 255);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;visibility:visible;\">· Header Bidding是什么？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:15px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">Header Bidding（头部竞价，又称 Pre-Bidding 或 Advance Bidding）是一种程序化交易广告技术，其同时向多个需求方发起竞价请求，从而展开公平竞价，出价最高者赢得这次展现机会。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002F2fc0ddd5b5b84f1a98be08132c775393.png\">\u003C\u002Fp>\n\u003Ch2 style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(34, 34, 34);font-family:-apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:2px;line-height:normal;margin:0px 0px 16px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(136,136,136);font-family:宋体;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">图片转自《2022年，一文带你全面了解In App Bidding竞价变现》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">Header Bidding最初起源于网页端广告头部竞价，网页开发者通过在页面的头部嵌入代码而发出竞价需求。而随着越来越多的用户转向移动端，这种竞价技术也逐步被引入到移动应用中，可以帮助移动应用发布商和开发者提升广告收益。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(0, 82, 255);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;visibility:visible;white-space:normal;\">· Header Biddi\u003C\u002Fstrong>\u003Cstrong style=\"background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(0, 82, 255);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;visibility:visible;\">ng移动应用中的逻辑原理？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:15px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">1.移动应用发起广告请求前，先向各个支持应用内头部竞价的Ad Network发起Bid询价；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:15px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">2.各个Ad Network根据移动应用提供的数据计算出本次展示的Bid Price出价；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:15px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:2em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">3.移动应用根据各个广告平台返回的Bid Price出价，选择出价最高的Ad Network，该Ad Network将赢得本次展示机会。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002Ffc7ca05534a24abea0f2b10b66753adf.png\">\u003C\u002Fp>\n\u003Ch2 style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(34, 34, 34);font-family:-apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:2px;line-height:normal;margin:0px 0px 16px;max-width:100%;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;text-decoration-color:initial;text-decoration-style:initial;text-indent:0em;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(136,136,136);font-family:宋体;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">图片转自《提升广告变现收益背后的技术（二）：Header Bidding》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(136,136,136);font-family:宋体;font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"background-color:rgb(255, 255, 255);box-sizing:border-box !important;color:rgb(0, 82, 255);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:center;visibility:visible;white-space:normal;\">· Header Bidding的优势是什么？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">1.竞价更公平\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">2.竞价更激烈\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:0px;text-transform:none;visibility:visible;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"color:rgb(0,0,0);\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">3.媒体广告收益提升\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;visibility:visible;\">· 收益更透明——\u003C\u002Fstrong>由于算法清晰易懂，广告平台（Ad Network）在Bidding时，会返回CPM价格，开发者可以清晰地知道每一次广告展示带来的收益。同时，因为竞价的过程是实时的，相较于历史平均CPM数据来说，实时CPM出价对每一次展示的预估更为精准，从而使开发者的每次展示都能够以更真实的价值进行售卖。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 响应更快——\u003C\u002Fstrong>与Waterfall\u003C\u002Fspan>\u003Cspan style=\"color:rgb(51,51,51);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-decoration:none;\">（瀑布流模型）\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">按顺序进行广告请求、一次只请求一个广告网络的流程相比，Header Bidding实时、并行的竞价模式减少了广告调用与等待的时间，可以减少Waterfall模式的延迟问题，让广告可以更快地被投放和展示，更能保障广告收益。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">· 收益更高——\u003C\u002Fstrong>允许多个广告网络针对同一个广告展示同时竞价，最高出价者获得展示机会，采用第一价进行结算，可以确保开发者每次展示收益最大化。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box !important;clear:both;color:rgb(34, 34, 34);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:17px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:0.544px;margin:0px 0px 24px;max-width:100%;min-height:1em;orphans:2;outline:0px;overflow-wrap:break-word !important;padding:0px;text-align:justify;text-decoration-color:initial;text-decoration-style:initial;text-indent:2em;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">\u003Cspan style=\"box-sizing:border-box !important;font-size:16px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">对于整个移动广告行业，Header Bidding不仅能显著提升广告变现收益，而且未来也将进一步完善移动广告流量变现生态，推动行业向更高效透明的生态发展。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:-apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">*转载《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">提升广告变现收益背后的技术（二）：Header Bidding\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(136,136,136);font-family:-apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size:13px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:2em;\">》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);font-size:17px;\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">\u003Cstrong style=\"box-sizing:border-box !important;font-size:16px;letter-spacing:0.544px;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;white-space:normal;\">▶ 般芸程序化广告\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"color:rgb(51,51,51);\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">般芸\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"box-sizing:border-box !important;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;text-indent:0em;\">自主研发的智通系统广告聚合平台，拥有全球优质流量及广告资源，一站式链接供需双方，为广告主和媒体资源提供自动化、数字化、精准化的高效匹配服务。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"color:rgb(51,51,51);\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">全域资源对接，覆盖了行业内90%以上的API，上百家协议，日均请求量6亿次。链接跨屏跨行业媒体130+，同时支持OTT\\OTV程序化。开机、开屏、贴片、信息流等主流广告资源供选择适配；可跨屏跨媒体频次控制、量级把控，避免曝光浪费；支持地域、周期、时点、渠道等多维度匹配定投，高效便捷的精细化运营管理最大化彰显客户价值。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"color:rgb(51,51,51);\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">智能算法不断精进，打造了公司自身DMP体系。通过受众人群挖掘、人群标签管理、人群信息回流、触达人群分析等打通算法标签，用算法来理解算法，成立智通系统DMP数据仓库。根据客户业务目标灵活选用最合适的广告触达用户，受众精准定投，实现真正的智能投放。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"\u002Fattachment\u002F20230117\u002F710f4d41d20f4da3b3d835149757409c.png\"> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"color:rgb(51,51,51);\">\u003Cspan style=\"box-sizing:border-box !important;letter-spacing:normal;margin:0px;max-width:100%;outline:0px;overflow-wrap:break-word !important;padding:0px;\">强大的数据能力满足客户实时跟进投放效果。提供实时数据报告、订单报告、地域报告等，从请求、曝光、填充、点击、触达等多维度展现订单投放效果，助力广告投放策略不断调优。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","Header Bidding, 移动应用, 广告变现收益, 程序化广告, 竞价技术, Ad Network, 实时竞价, CPM价格, 瀑布流模型, Waterfall模式, 智通系统, DMP数据仓库, 精准定投, 广告聚合平台, 广告收益提升","2026-01-04 00:45:27",168722,23,"zh_CN","bidding","Header Bidding（头部竞价）是一种程序化交易广告技术，通过同时向多个需求方发起竞价请求实现公平竞价，出价最高者获得广告展现机会。该技术最初起源于网页端，后随用户向移动端迁移被引入移动应用，助力开发者提升广告收益。其在移动应用中的逻辑为：应用发起广告请求前先向支持该技术的Ad Network发起Bid询价，各Ad Network依据提供的数据出价，应用选择出价最高者授予展示机会。 Header Bidding具备多重核心优势：竞价公平且激烈，收益透明、响应更快、收益更高。透明性体现在Ad Network竞价时返回CPM价格，开发者可清晰知晓单次展示收益，实时CPM出价预估更精准；响应快源于实时并行竞价模式，减少广告调用与等待时间，缓解瀑布流模型的延迟问题；收益高则因多广告网络同时竞价，最高出价者以第一价结算，保障单次展示收益最大化。该技术不仅能提升广告变现收益，还将完善移动广告流量变现生态，推动行业向高效透明方向发展。 般芸程序化广告依托自主研发的智通系统广告聚合平台，拥有全球优质流量与广告资源，一站式链接供需双方提供高效匹配服务。其全域资源对接广泛，覆盖行业90%以上API及上百家协议，日均请求量6亿次，链接130+跨屏跨行业媒体并支持OTT\\OTV程序化，提供多种主流广告资源，可实现多维度定投与精细化运营。同时，般芸精进智能算法打造自有DMP体系，通过人群挖掘、标签管理等打通算法标签，实现精准定投；强大的数据能力可提供多维度实时数据报告，助力客户跟进投放效果并优化策略。","香怡","2022-11-29 12:53:00","· Header Bidding是什么？ Header Bidding（头部竞价，又称 Pre-Bidding 或 Advance Bidding）是一种程序化交易广告技术，其同时向多个需求方发起竞价...",7,"Header Bidding技术解析：移动应用广告变现与程序化竞价实战指南","html",{"emailStatusOk":7,"statusLocked":7,"mobileStatusOk":7,"nickname":82,"statusReg":7,"id":78,"created":83,"sourceString":22,"avatar":84,"url":85,"statusOk":7,"detailUrl":86,"username":87},"admin","2023-01-16 18:02:03","\u002Fstatic\u002Fcommons\u002Fimg\u002Favatar.png","\u002Fuser\u002F7","\u002Fadmin\u002Fuser\u002Fdetail\u002F7","guott","normal","1",null,{"prev":92,"next":96},{"id":93,"slug":94,"title":95,"categoryId":6},24,"channel","内容运营那些事——媒体代理合作新渠道",{"id":97,"slug":98,"title":99,"categoryId":6},22,"industry","般芸聚合——引领广告行业风向标",[101,108,114,120],{"id":102,"slug":103,"title":104,"thumbnail":105,"createTime":106,"author":107,"categoryId":6},12552,"zhitong-sdk-double11","双十一流量来了，智通SDK也更新了！","\u002Fattachment\u002F20260924\u002F93ca582dca3f46ca8b4d57efc365bc92.png","2026-09-24 18:02:00","显微观察望京小王",{"id":109,"slug":110,"title":111,"thumbnail":112,"createTime":113,"author":82,"categoryId":6},10551,"splash-screen-ad-revenue-growth","“开屏广告没了”频上热搜？行业暴击之下，APP商业化变现的破局之道","\u002Fattachment\u002F20260627\u002F17bac8a513fc456ba628138048b8dd45.png","2026-06-27 22:28:00",{"id":115,"slug":116,"title":117,"thumbnail":118,"createTime":119,"author":75,"categoryId":6},220,"image2-ai-design-productivity-guide","不敢相信！Image 2 已经进化到这种地步了？","\u002Fattachment\u002F20260424\u002F584b651b3a9b4e379286fcddc7a2e725.jpg","2026-04-24 18:50:48",{"id":121,"slug":122,"title":123,"thumbnail":124,"createTime":125,"author":75,"categoryId":6},216,"2025-advertising-industry-report-china","我国广告产业收入突破2万亿元！","\u002Fattachment\u002F20260413\u002Fa0b68e953c5d4d668a4d5c93572ef188.jpg","2026-04-13 11:25:00"]